BOULDER, Colo., March 14, 2017 /PRNewswire/ — Catapult PR-IR (, a public relations firm specializing in b-to-b technology, today announced that LeanIntent, a San Diego-based Lean consultancy, has published a new approach to improve organizational performance, called «Lean Value Map,» as a result of Catapult’s Strategic Narrative Marketing approach. Catapult helped LeanIntent create the Lean Value Map to stand out in the market, better assist customers with Lean initiatives and to contribute to the overall success of the industry.

To learn more about the Lean Value Map, visit

Strategic Narrative Marketing offers a new, high-level industry and category building approach. It was developed by Catapult after years in the high-tech b-to-b PR trenches helping companies shape their messaging strategies. Guy Murrel and Terri Douglas, Catapult’s co-founders and principals, found that true market leaders all had something in common – a specific industry-level narrative.

«It was enlightening to explore the state of today’s Lean practices and uncover all the factors that make it tick,» said Colin O’Neill, CEO of LeanIntent. «After a full day discovery workshop that pushed us to strategic, elevated thinking, Catapult gave us a narrative that not only aligns our company messaging, but serves as our offering to the Lean industry. We had been searching for that unique vision, now encapsulated in the Lean Value Map, to create a common cause for the company. Now we have it!»

The Lean Value Map represents a new, easy-to-follow approach to help companies prepare for the future and accelerate business value. It is a simple, straightforward process for engaging and securing senior executive support, and connecting multiple facets of the enterprise to improve flow and value creation. It is a unifying framework that organizes Lean methods and philosophies around strategic goals, business units, and value streams.

«Cluttered market spaces make it extremely difficult to tell a story that will capture the appropriate audience’s attention,» said Guy Murrel, co-founder and principal at Catapult PR-IR. «With a messaging framework in place, LeanIntent has now elevated itself above the competition by offering something that is truly meaningful to individual organizations and the Lean industry in general.»

More Information

To learn more about Catapult’s Strategic Narrative Messaging Workshops, visit:

Catapult authored the book on Strategic Narrative Marketing. Get your own copy of, «A Practical Guide to Strategic Narrative Marketing» here:

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About Catapult PR

Since 1999, Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing market categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company’s web site at

Media Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, Ext. 18
[email protected]


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