COLORADO SPRINGS, Colo., Aug. 7, 2017 /PRNewswire/ — Celebrity trainers and transformation specialists of Extreme Weight Loss, Chris and Heidi Powell, are taking the hassle out of healthy eating with the launch today of their new Fresh by TRANSFORM meals, the world’s first ready-to-eat meal delivery service offering the only USDA-certified All Natural, fresh-never-frozen, whole-food meals shipped direct to consumers.


Designed to make eating healthy fast, convenient, affordable and sustainable, Fresh by TRANSFORM delivers a week’s worth of delicious, nutritious microwavable meals directly to the doorstep. Each single-serving, low-carb, high-protein meal is made only with fresh, high-quality, all-natural ingredients and packaged in 100 percent BPA-free, recyclable trays.

Convenience & Nutrition in Every Delicious Meal

Ready to eat in just three minutes, each of the more than one dozen Fresh by TRANSFORM meals has been created by the Powells in collaboration with the culinary team at Roth Premium Foods to provide optimal nourishment to help anyone achieve their weight loss or fitness goals. And, with mouthwatering selections like chicken alfredo, meatloaf, chicken piccata, smoked turkey, and pulled chicken, there are plenty of Fresh by TRANSFORM choices to please even the pickiest palate.

«We know from years of experience that the single biggest obstacle most of us face when it comes to eating healthy is convenience—we’re just way too busy with work and family activities to cook wholesome meals from scratch every day,» said Heidi Powell. «Many of us resort to frozen meals, fast food and processed ‘frankenfoods’ chock full of sodium, chemical preservatives and ingredients we can’t even pronounce, and as a result, we’re trading our health for convenience. That’s why we started Fresh by TRANSFORM – so no one has to sacrifice their health because they don’t have time to cook.»

Cutting-edge Packaging Tech Ensures Freshness & Quality

Created in partnership with Roth Premium Foods, a leading-edge ready-meal producer, Fresh by TRANSFORM leverages Roth’s unique high-pressure pasteurization (HPP) technology to deliver heat-and-eat meals with a 30-day refrigerated shelf life without freezing or artificial preservatives. By applying cold-water pressure at 87,000 psi—more than five times the pressure at the bottom of the Mariana Trench—HPP guarantees food safety while preserving the freshness, quality and nutrient profile of each Fresh by TRANSFORM meal.

«Nutrition drives 80 percent of any healthy lifestyle, and I’ve spent 20 years of my career writing beautiful, well-designed meal plans,» Chris Powell said. «But, you still have to buy the groceries, prep the meals and do the work, and that’s where even the most dedicated people fall down. And all of those other meal delivery services on the market? Sure, they can help you eat better, but they still just deliver a big box of work. With Fresh by TRANSFORM, there is no work. Eating delicious, nutritious meals couldn’t possibly be any simpler—just heat and eat.»

«This partnership is truly about making fitness and food more personal and convenient, and we’re extremely thrilled that Chris and Heidi teamed up with us to make it a reality,» said Mitchell Roth, President and COO of Roth Premium Foods. «Through the advancements we have been able to realize in technology and distribution, we will be able to grow nationally very quickly. This will allow us to distribute high-quality meals to everyone in America and allow them to eat healthier and achieve their fitness goals with convenient home delivery at an affordable price.»

Weekly Fresh by TRANSFORM packages start at $8.99 per meal, always with free shipping included. The initial beta distribution kicks off today, August 7th, with full, nationwide delivery service expected to be available by January 2018.

To sign up now to be one of the first to try Fresh by TRANSFORM, or for more information, visit and download the TRANSFORM app for insider tips and tricks directly from Chris and Heidi.

About Fresh by TRANSFORM
The first USDA-certified All Natural heat-and-eat meal delivery service, Fresh by TRANSFORM makes eating healthy fast, convenient and delicious. Created by Extreme Weight Loss hosts and celebrity trainers Chris and Heidi Powell, Fresh by TRANSFORM delivers single-serving ready-to-eat meals straight to your door each week. Each low-carb, high-protein meal is created and packaged in partnership with Roth Premium Foods using a unique high-pressure pasteurization technique that locks in freshness and nutrition for up to 30 days of refrigerated shelf life with no preservatives or artificial ingredients. To learn more, visit or join the Fresh by TRANSFORM movement @FreshByTransform on Facebook, Instagram, Pinterest, YouTube and Vimeo and @FreshTransform on Twitter. Download the app at the App Store or on Google Play.

About Roth Premium Foods
Operating one of the newest, state-of-the-art, USDA-certified food co-packaging facilities in the country, Roth Premium Foods is a multi-capacity food production, labeling and brand development company with one of the largest distribution networks in the nation. Offering cutting-edge kitchen equipment, Multivac packaging capacity of 5,000 lbs. per hour and a unique high-volume high-pressure pasteurization (HPP) facility, Roth Premium Foods works with restaurants, startups and enterprising chefs to deliver the highest quality products that taste fresh and delicious to customers around the country. To learn more, visit or follow Roth on Facebook @RothPremiumFoods.

Rachel Wright
[email protected]


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