DENVER, Dec. 7, 2017 /PRNewswire/ — The holidays will be a bit more warm and cuddly for thousands of children this year thanks to Denver Mattress. In a first-of-its-kind initiative, the Colorado-based mattress manufacturer/retailer is partnering with dozens of charitable organizations serving more than a hundred communities to gift more than 3,000 children with their very own Sleep Animalzzz plush toy.

A Better Tomorrow Starts Tonight(R)

As the nation’s largest factory direct mattress company, Denver Mattress knows the importance of a good night’s sleep. This is especially true for children whose physical and mental development is directly impacted by the quantity and quality of sleep they receive. That’s where Maya the Mountain Lion, Oscar the Owl, Murphy the Moose, and Bernie the Bear come in. Not run-of-the-mill stuffed animals, Sleep Animalzzz were designed by and created exclusively for Denver Mattress — this is a special breed.

According to Bob Rensink, Denver Mattress’ GM of Manufacturing, “We’re excited to share Sleep Animalzzz with so many children, especially during the holidays. For parents and caregivers, they offer a great opportunity to reinforce the importance of sleep with kids.” With a slight grin, Rensink adds, “Importantly, after rigorous research and testing we’ve confirmed that all four are incredibly cute and cuddly while at the same time demonstrating very unique personalities. For example, Maya is very active during the day but always ready to curl up come bedtime. Oscar is very wise and uses his knowledge to sleep well night after night. Murphy usually needs a little time at night to let loose (unwind) before heading to bed. And Bernie, he just really loves to sleep — you could say, to hibernate.”

The following organizations came alongside Denver Mattress to ensure every single Sleep Animalzzz would make its way into the homes and hearts of each child: Bags of Fun: Catholic Charities: Children’s Shelter of San Antonio; Christmas is for Kids; Family Intercultural Resource Center; Franciscan Health Lafayette East, Frontier Health Charity; Garfield County Sheriff-Victim Advocate Team; Goodwill Aurora; Grace Fellowship Church; Great Falls Rescue Mission; Jeff Gordon Children’s Hospital, Home of the Innocent, La Casa Women’s Shelter; Levine Children’s Hospital Charlotte; Make a Wish Foundation; Mountain Home Montana; No Child Forgotten; Northside Neighborhood House; The Salvation Army; Santa Claus Shop; Santa’s Shop; Springfield Dream Center; St. Elizabeth Hospital; St. Paul’s; Toys for Tots; and YMCA.

About Denver Mattress
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. By having a single factory, Denver Mattress is able to maintain high quality control standards and deliver a more consistent product at a lower cost than multiple factory producers. A Better Tomorrow Starts Tonight.® Visit

John Knippenberg | Furniture Row Marketing


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SOURCE Denver Mattress